SELLING ON ETSY: HOW TO MAKE YOUR ETSY SHOP STAND OUTThursday, October 01, 2015
01 | BUILD YOUR BRAND, NOT ETSY'S
WAYS TO BUILD YOUR BRAND:
CREATE A UNIQUE DOMAIN This one is super easy and for generally around $10, it's very affordable. If you're not quite ready for your own home base on the web, go ahead and lock down your desired URL before someone else snatches it up. Link it to your Etsy shop and now when someone asks you what you do for a living you don't have to include .etsy.com when giving out your shop URL. It will sound more professional and it will be easier for people to remember. Plus, your business cards will look much cleaner!
GROW YOUR MAILING LIST I'm not sure what the correct answer is on this because based on my research through the years I've seen different answers, BUT, the emails collected through your shop belong to Etsy, not you. Technically you're not supposed to add those emails to your newsletter list, so make sure you're asking them to sign up for your newsletter anywhere you can. Include the sign up link in any correspondence online or inserts sent with your packages. Ask your social media and blog followers to sign up as well. This will make your job so much easier when the time comes to launch your own online shop. You will need traffic, and lots of it. One of the best ways to do this is to reach out to your mailing list!
GROW YOUR SOCIAL MEDIA PRESENCE Social media can be intimidating, but if done right, it can be very successful, free advertising. Choose the top three platforms that you A. enjoy and will consistently post on and B. choose the ones your ideal customers are using. My favorite to use is Instagram. (Did you know I have an Instagram for the Creative Entrepreneur e-book?) Social media is the perfect place to create a lifestyle built around your products. People don't buy what you're selling, they buy why you're selling it. Let them get to know who you are. Show them around your studio. They want to see that sort of stuff and the more open you can be, the more you're able to create trust.
02 | CREATE AN ABOUT PAGE
03 | SHOP ANNOUNCEMENTAnother area to take advantage of is your Shop Announcement. I would consider including a quick explanation here about what it is you're selling. Think SEO. What keywords are your potential customers using to search? Make sure you include those. I would also include any information regarding shipping delays and or shop policies and FAQs.
04 | PACKAGINGI know how special and excited I feel when I order something offline and the company goes that extra step to create beautiful packaging. I also know how disappointed I am when it just comes in the USPS Priority mailers. Bor-ing. Now, that packaging may be fine in some instances, so be sure to consider your brand and what you are selling. On the other hand, special packaging can be tricky because there is a fine line between having great packaging and customer experience and eating your profits. If you are going to have elaborate packaging, make sure you factor that in to the cost of the item.
WAYS TO SPRUCE UP YOUR PACKAGING:STICKERS Stickers are an inexpensive way to add a little flair to your packages. You can put a sticker on the outside of your boxes, on the packaging of the product itself and you can even include stickers as swag for your customers.
HANDWRITTEN NOTES In this digital world we are living in, a handwritten note can go a long way. Write a quick note to your customers letting them know how much you appreciate their business. I know a few companies who not only send a note with each order but they also send a follow up card to their customers. Can you imagine how special this must make those customers feel and how much more likely are they going to be to make another purchase? Probably pretty likely because the company has shown interest in them and as made it clear they are valuable.
FUN INSERTS This can be anything from a branded desk print to a "share us on Instagram" prompt. Anytime you can include something extra the customer wasn't expecting it's sure to make an impression. Surprise and delight.
Tissue Paper This will definitely take your packaging to the next level but again, keep in mine the cost of this extra delight. We use tissue paper but only when packaging our return address stamps. We do this because one, we have healthy margins and two, people purchasing these stamps are in an exciting season of life (getting married or moving into a new house) or they're purchasing a stamp as a gift.