BRANDING: WINNIE JEAN


This August we launched our new shop website under the new name (Winnie Jean) and I couldn't be more excited! I've been calling this a brand "refresh" because even though the shop has a new name, the vibe and certain elements are very similar to the visual branding I created for Stephanie Creekmur back in 2013. I believe, wholeheartedly, the changes we've made are for the better and I'm so excited for what's to come both at Winnie Jean and here on the new Stephanie Creekmur blog.

WHY DID YOU CHANGE YOUR SHOP NAME?

We have been selling products under 'Stephanie Creekmur' for almost 4 years now. During that time we have learned and grown a lot. I am now a mentor to many aspiring, creative entrepreneurs and while sharing business knowledge is still a huge passion of mine, our first priority is to create new and fun products that help you celebrate the every day exuberantly. If you're a fellow business owner who looks to 'Stephanie Creekmur' for advice and inspiration, it made more since to make a home for all that jazz - so here we are!

WHAT IN THE WORLD IS WINNIE JEAN?

So happy you asked! ;) Winnie Jean is a combination of names from my family and something I've been holding onto for almost a year. I wanted to make sure that this division of services was right and not just a blip on the radar. Winnie is what everyone calls my grandmother, Winifred. I have always linked my love for stationery and sending cards to her because she is the first person I remember doing such a thing. I hold on to her letters because one day I won't be able to hear her words but I will be able to read them. Jean is my momma's middle name (after my Grandpa Gene!) and she is how I learned to celebrate the small things. Growing up I would always find love notes in my lunchbox, a new shirt on my bed just because and I still get Valentine's Day care packages. These two ladies mean so much to me and have shown me how to have fun and love big. I hope to spread that message with every Winnie Jean order.


On top of refreshing some of our brand elements, I also launched a new shop website! I purchased a cheap ($39!) Shopify theme on Creative Market and then paid for some customizations. I sent them a mockup of how I wanted it all to look and they made it happen! I'm really happy with how it turned out and now shopping on Winnie Jean from a mobile device is even easier.


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