My Story | Part 1: How Did You Get Started?Wednesday, January 30, 2013
Well, that only lasted about 9 months because in November of 2010 I shared news of yet another name, Paisley Card Co. Along with that, came yet another new logo. I think I was on the right track with my reasons for wanting to change my name from La Bella Vita Designs, but again I jumped the gun and didn't quite get it right. In the beginning stages of Paisley Card Co. I tried to stick with gray and yellow as the color palette, thinking that if I kept that, it would give some sort of cohesiveness. (Wrong.)
In October of 2011 I switched it up yet again, and I shared some new branding elements for Paisley Card Co. I even used this sentence in the post: "I'm not saying that this look is here to stay..." which I find hysterical because I knew myself well enough to know that I hadn't hit the nail on the head just yet and I was done making promises that I had broken many a time in the past.
After a lot of time and reflection, I finally revealed my newest logo, the real me, back in June of 2012. It took me 4 months to finalize this baby. So much thought went into every detail. I answered so many questions about myself personally, the Stephanie Creekmur customer, and how I want this little business to change it's small part of the world. These are questions in the past I didn't answer because I didn't really think they were all that important. Boy, was I wrong? Once I took the time to do the hard work, the pay-off was great. It felt so good and it's something I am still so proud of. It's fabulous.
Shew, that's a lot of information for one tiny business. I sure have given her a lot of faces, huh? Some people may think I shouldn't highlight that part of my past, but I hope it helps give comfort to other new entrepreneurs out there. If you're not quite sure where you're headed, it's OK. Listen to your heart and be yourself and you will get there. I promise! :)