SCD & Facebook Timeline

Wednesday, March 07, 2012

My current Facebook Timeline cover photo.
Well, I did it. I switched over to timeline. But only for my business account. (Everyone page will be switched over on March 30th, so I thought I better go ahead and get used to it!) I still am not totally won over by the whole thing (it looks a little cluttered for my white space loving heart), but it does offer features for fan pages that are beneficial, such as:

  1. Cover photo. This is really awesome to highlight products or current happenings around the shop right off the bat. It's the first thing visitors will see, so make sure it makes a good impression. A good size for a cover photo is 850 x 315 pixels for those of you looking to make your own cover photos.
  2. Messages. This is probably my favorite feature. Now people can contact you directly through your fan page. Before they had to look up your personal Facebook and message you that way or contact you through your website. This makes is simple, quick and easy for someone to contact you who's come across your fan page.
  3. Highlight posts. This is great if you are featuring a giveaway or having a sale happening and you want to make sure everyone who visits your page sees it. After posting, click on the pencil at the top right of your post and select 'pin to top'. It will stay at the top of your page for 7 days (even with with an orange ribbon in the corner) so visitors know it's something special.
  4. Feature posts. Click the star in the top right of the post and it will expand said post to the width of your screen. This tells your visitors that this is important and this is something worth taking the time to look at.
I'm sure there are many new things I'll learn along the way, but for now I'm happy with it. I am however, holding off on switching my personal page over until they force me. I just am not sold on it for that purpose. But as is with all Facebook changes, we adapt and wet get over it. Because, after all, it is a pretty amazing FREE resource.

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