Nowadays, it seems like everyone and their brother has a blog. It's the perfect way to express yourself or share the knowledge or point of view that you have. Being the graphic designer that I am, I am a very visual person. I have been guilty, on more than one occasion, of leaving a blog because I don't find it ascetically pleasing. I do this with websites too. A company can have a good reputation, sell amazing products, etc., but if I go to their website and it's ill organized or not pleasing to the eye? Well, I quickly exit and move on. I know that may sound kind of shallow, but come on people. There are a million and one little tweaks that can be made - for free - so, I find there really is no excuse!
02 | Use large and high resolution photos. If you choose a super small or low res photo for your post, you might as well not use a photo at all. I like to use photos that extend the full width of my posts - I feel it's more visually appealing to have it lined up with my text.